This premium herbal personal care brand had strong ingredients, yet consumers were not able to recognize tangible superiority when browsing on Blinkit. Unlike marketplaces where shoppers actively search, Blinkit usage is dominated by impulse, convenience-driven buying. Therefore, top-of-shelf visibility directly influences sales volume. Inventory gaps caused product disappearance from category surfaces, leading to severe rank instability. Product communication was restructured to clearly differentiate herbal purity through concise benefit articulation aligned to customer problems such as dryness, dullness, and daily-care routines. Smaller trial-size formats helped overcome price-related adoption barriers, while curated bundle SKUs increased both convenience and average order value. We executed high-impact campaign windows through strategic banner presence at browsing peaks. We re-established supply stability ensuring no sell-out gaps in high-demand pin codes. These changes made the brand more frequently selected in a “quick-decision” format. Sales increased 40% in sixty days, returning customers rose 20–25%, premium category tile placements were achieved, and purchasing friction dropped significantly — creating a sustainable loyalty path in a category where long-term repeat matters more than one-time sale
