Despite high ad spend, the brand suffered from negligible ROI due to low differentiation and unclear technical advantages. Consumers viewed the accessories as interchangeable with cheaper alternatives. Listing enhancements focused on instantly visible technical superiority — compatibility indicators, cable durability benchmarks, charging speed, and warranty coverage were highlighted through tailored infographics. Advertising strategy was refined to eliminate waste, shifting focus to exact-match high-intent categories such as fast-charging cables for specific device types. Strong SKUs received aggressive promotion while weaker variants were deprioritized. We strategically aligned the product promise to competitive expectations. We improved campaign audience quality rather than increasing budget. We built trust around performance through persuasive visuals and clarity. Over four months, revenue increased 50–60%, cost per sale dropped by nearly 30%, and organic share improved due to stronger listing health. Customers clearly understood product value, leading to reliable conversion growth and improved review traction.
