Even though the appliances were efficient and well-built, customers lacked clarity on how they solved everyday problems — and without Buy Box ownership, most impressions never converted. Listing content was refined with clear benefit-focused explanations backed by lifestyle usage visuals. Short functional demo videos helped shoppers understand performance without scrolling extensively. A dynamic pricing model improved Buy Box competitiveness while better fulfillment and support operations raised seller scores. We uplifted visibility by removing friction in understanding the product’s purpose. We enabled pricing agility to improve eligibility for the Buy Box. We accelerated ranking via bursts of promotional momentum. Sales improved by 2.5–3X within four months and organic traffic rose by nearly 30%. Stronger seller reputation and review additions enabled consistent performance and predictable growth.
