The brand struggled to build website conversions due to low trust in supplements advertised generically. Supplements require strong proof of effect and safety mindset before buyers commit. High-impact UGC creatives showcasing transformation journeys, expert-backed claims, and certification references added the missing layer of credibility. Purchase funnels were refined with smarter retargeting to recover warm audiences, while improved landing pages reduced confusion and drop-offs. We ensured value storytelling resonated with buyer doubt points. We converted passive browsers into confident customers. We established consistent subscription signage that supported monthly recurring revenue. ROAS jumped from 1.5X to 3–3.5X in three months, acquisition costs dropped 25–35%, and subscription retention helped build a scalable direct-to-consumer revenue engine.
